The traditional way to get soft touch lamination on a product was to send the job to a specialist trade printer with a five-figure tooling bill and a 5,000-piece minimum. The result was beautiful, but it priced out every launching brand. Digital embellishment changed the math. Scodix Ultra Pro runs raised UV and digital emboss in a single pass with no plate. JetFX runs digital foil (gold, silver, rose, copper, holographic) with no foil stamp.

Bazaar runs both presses on the same floor as our HP Indigo digital print. So your soft touch lamination job lays down the print, then runs into the finish step in-line. No outsourcing, no second vendor to lose your file, no plate fee on the invoice. From 250 pieces.

When soft touch lamination earns its keep

Specialty finish is a brand-positioning lever, not decoration. Soft Touch Lamination on a label or box makes a buyer pick the product up off the shelf — and once it's in their hand, conversion jumps. We've had food/bev customers A/B-test a vanilla label against a soft touch lamination-finished version on the same SKU at Erewhon: the finished version sold 2x in the first week.

The pattern works best on the SKUs that are competing for shelf attention against a crowded category — coffee, skincare, candles, hot sauce, supplements, cannabis. The finish doesn't need to be everywhere on the design — usually just on the brand mark or one callout. Less is more.

What soft touch lamination actually costs on a real run

Start a Quote for live pricing — the configurator shows volume breaks as you adjust qty. There are no plate fees. There are no setup charges. There are no minimum-piece-count uplifts on the finish — soft touch lamination on a small order costs the same per-piece on the embellishment as on a large one. That's the digital advantage and it's why launching brands keep finding us.

We ship a free sample pack on first orders — printed swatches of the finish on a piece of your actual artwork. Hold it next to your jar, take it to a buyer meeting, then decide. We'd rather you see the quality in-hand than read about it on this page.

In-house

HP Indigo 15K + 6K, Karlville, Scodix

306 Boyd St · walk in or ship

5+ days

Standard turnaround · rush available

Designer on staff

Free file review before you pay

Common questions

Does soft touch lamination add lead time to the order?

No — the finish runs in-line with the print on a single production cell in our LA shop. Standard turnaround (5 business days for labels, 7–10 for pouches and cartons) applies whether or not you add finish.

What does soft touch lamination cost compared to standard print?

Start a Quote for live pricing — the configurator shows volume breaks as you adjust qty. There are no plate fees, no tooling charges, no piece-count uplifts on the embellishment.

Can I see soft touch lamination samples on my artwork before ordering?

Yes — free sample pack on first orders. We print swatches of the finish on a piece of your actual artwork, plus a substrate swatch, and mail it to your office. Most customers settle the finish decision in 24 hours of holding the pack.

What's the smallest order I can do soft touch lamination on?

250 pieces for labels and stickers, 50 boxes for folding cartons, 100 cards for inserts. Same minimums as standard print — no finish surcharge for small runs.

Where is Bazaar Printing located?

306 Boyd Street in downtown Los Angeles. Walk-in pickup is free during business hours. We also ship national via UPS and FedEx, and rush-courier within Southern California.

How fast can you turn around an order?

Standard turnaround is 5 business days for labels and stickers, 7–10 days for pouches and cartons, 5–7 days for hang tags and inserts. Rush (3 days) is +40%. Express (next-day) is +80% on label and sticker orders where capacity allows.

Get soft touch lamination on your next run.

Send us artwork and a brand brief — we'll mock up a finish-stack proof on a free sample pack before you commit to the full run.

Start a quote Talk to us